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Know more about Article Marketing Services
By: Vishal Singla
There are a lot of services and tools available out there when it comes to article marketing.
Article marketing is something done by a lot of people. As people become more proficient in article marketing, they tend to pass that knowledge onto others. The means that they use in order to pass that knowledge along can be different.
Some of these differences are reflected in the services and tools that are available online. Most of the article marketing services and tools, whether you are talking about search engine marketing, SEO or something else, can be divided into a number of different categories. The main ones are discussed below.
Submission Tool: Submission tools are arguably the first article marketing tools to appear online. These are tools that can do one of two things. They can either help you send one article to a number of different article websites, or they can help you send permutations of your article to the same website.
Either way, you are getting multiple back links to your website for the price of one written article and ultimately that is going to be good for SEO efforts you might have going. One of the main purposes of article marketing is to augment search engine marketing strategies through SEO and submission tools can help greatly in the accomplishment of that purpose.
Originality Checker: The originality checker is a lot more recent than the submission tool for articles. However, more people will use the originality checker in their daily article marketing.
This is because the originality checker allows people to discover whether their article is original content, or whether it is going to be seen as being plagiarized. Websites that have content that Google considers plagiarized will be banished to Google supplemental results and ultimately that will mean bad things for your SEO efforts.
Search engine marketing relies on original content and originality checkers allow you to make sure that your content is original. Two good examples of originality checkers online are Cityscape and Article Checker; the latter is completely free.
Submission Strategist: A submission strategist is not a tool, but rather a service.
You have doubtless already come across websites professing to have the best article marketing services around. These websites essentially have staff on them that have a lot of experience in article marketing. This experience allows them to know what articles should be submitted where.
This experience can mean great things for your search engine marketing efforts because submitting the right articles to the right places can really increase your SEO.
Part of SEO is efficiency, not just quantity and therefore a submission strategist might be a good idea if you have the money to spare.
Writer: Of course, some people want to do article marketing but are prevented from it because they are not capable of writing.
Therefore, a writer might be a very good article marketing service for you to hire, because they can make article marketing possible. A writer will be able to write good and original content. A writer will be able to write content that is rich with keywords. A writer will be able to write content that the search engines will eat up.
Then, all you have to do is take the writer's content and post it to the article websites and you will have a very good article marketing campaign going.
These are some of the main tools and services available out there for people interested in article marketing. If you are truly interested in article marketing, you will want to look at one or all of these services at some point.
While you might be a good writer, chances are you are not a good article marketer and even if you are you are going to need to want to have original articles. You will also want to have smart submissions and cut down on your own work. These tools and services help you accomplish everything you need to in order to be a good article marketer.
SEO Benefits of Article Marketing
By: bhavneesh sohal
The foundation of article marketing has evolved from a well-known strategy called Search Engine Optimization, or SEO; a practice where web pages are optimized with keywords and published online in an effort to increase search engine rankings. There are three steps to article marketing; research, writing the article and distribution.
Research
The first step is keyword research. It is vital to inundate your article with keywords that you want to rank well for in the search engines. For example, assume I sell used DVDs online. I would research what keywords people are searching for relative to the term DVD (i.e. rent DVD, DVD rentals, DVD, or buy DVD). I would then make a list of approximately 10 or so of these keywords that I would want to sprinkle throughout my article. This step is relatively simple and only takes about 30 or so minutes; unless of course you are still on dial up.
Writing the article
you cannot just put together a glob of information and call it an article. If you have this skill, you can write the article yourself or hire someone to do it for you. The goal here is to write an objective article related to DVDs; and naturally placing the keywords within the content of the article. The article should not be a sales pitch or an advertisement. In fact, most article directories will not even accept articles written with a “sales type” approach. The article should be written with the intention to educate consumers about some aspect of DVDs. It’s always helpful to have a catchy title for your article.
In addition to keyword rich article, a second critical component of this strategy must include the distribution of a website’s URL, commonly referred to as back link. Most, if not all, article directories allow for an author resource box where links can be easily placed. Publishing a website’s address at the end of articles will allow interested readers to conveniently visit the site by clicking on that link.
Distribution
this is the component of article marketing that takes some time. There are approximately 200 or so directories online that allow marketers to post articles. It is good practice to manually submit these articles to each directory; as most directories have banned article distribution via automated software. Besides, by using automated software, there is less control of the article and the article resource box.
Article Marketing Does More Than You Think
Article marketing does more than simply reinforce your internet visibility. Unlike direct advertising, it actually presents an opportunity to educate your target consumer group in an effort to build long term, profitable relationships with them. Paid advertisements usually lose potency and relevance over time. But a well written article will continue to be republished on various newsletters, websites, forums and blogs; and trigger a viral marketing effect that will last for months at a time.
Most of the article directories allow for the author to select the anchor text of the link in the author’s resource box. This is the primary value of the links from the article directories. For example, if you are trying to rank for the key term “internet marketing”, the anchor text would display “internet marketing” but it would link to your website.
Additionally, article marketing is a perfect vehicle for building relevant one-way links. Say goodbye to reciprocal linking. It’s ineffective and doesn’t work anymore. Article marketing provides one way links from web pages that are categorized within the directory according to topics such as technology, weddings, communication or small business. Additionally, most of the directories use the article title as the webpage title; and rest assured that the title of the webpage with your link has your target keyword.
Also, those visitors who read through your article and are interested in it will click through to your website and bring relevant web traffic.
Brand Awareness/Viral Marketing Benefits
Building brand awareness is all about impressions. The more that your message is seen, absorbed and read, the more you begin to build your brand. A consumer that has read an article about your products and services; and clicked through to the website is a highly qualified visitor and interested in your value proposition.
Lastly, many article directories allow other webmasters to reprint (or republish) any articles within their directory. Usually, republished articles can be found in additional directories, niche websites, forums and blogs and even newsletters. This will begin the viral marketing effect and has a positive impact of brand awareness.
Finally, the Conclusion
With the recent buzz about article marketing, there should be no questions as to why it is regarded as one of the most potent marketing strategies today. However, the fact of the matter is that article marketing is only one component of a successful marketing plan. You cannot expect to invest a few dollars here and there and wake up in the morning with profitable business.