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Efficient Article Marketing
By: ynal Thompson
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Article Marketing is one of these easiest and cheapest way of getting traffic to your site. Your articles promote your sites by providing back links to them and therefore increasing their page rank. But first you must catch your audience's attention
Title is key!! If your title doesn't catch the reader's attention, you won't have any readers. Before you commit to a title, try to make sure it is unique for tracking purposes by first searching for it in the search engines.
Creating an expert author is another important element. It's like branding the author. People are going to trust an author who writes for twenty different subject. They are more likely to follow someone who "specializes" in the topic they are interested in.
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Do you really want to use your own name? Many people do...and many people don't. It's really a matter of personal preference.
When creating your articles, there a few things to consider in respect to content. To avoid duplicate content, you can manually write different versions of the same article and submit them manually. Or you can use tools that will generate 100's of different articles for you and even submit them.
The author box is also an extremely useful area to use to your advantage. You will get the best results if you place two links in your author's box, one to your homepage, and the other to the page you wish the readers to go to.
Where creating the link text, it's important to use words that relate to your site. For example, instead of using the words "click here", you may want to use "internet marketing" or "dog breeds" whichever keywords that pertain to your site.
One last thing to mention is that you should not expect to get loads of traffic from article marketing if you submit just one article. The key to article marketing is to submit many articles. Perhaps try creating one article per day, or at least 3 - 4 per week until your website is established.